Isuzu is working on company-wide brand management with the aim of strengthening the consistency of its brand communication and preventing damage to its brand value.
Based on Corporate Philosophy "ISUZU ID," Isuzu has formulated the "ISUZU BRAND IDENTITY SYSTEM (I.BIS)," a brand guideline that clarifies the nature and expression methods of the brand. Furthermore, it has established an "Online Brand Center" on its intranet to provide brand-related information and various tools, and to handle inquiries. It has also introduced a digital asset management system for brand materials to promote company-wide utilization and improve the quality of brand expression. In addition, to maintain consistency in brand image, Isuzu has developed "Dynamic Flow," a graphic element that symbolizes the Isuzu brand, and applies it to various creative productions.
ブランドグラフィック「Dynamic Flow（ダイナミックフロー）」
Brand graphic “Dynamic Flow
The company name is derived from the Isuzu River, and the graphic design is based on the themes of "Reliability x Creativity." Based on our purpose and vision, it expresses our commitment to supporting "transportation" while leading the world with a "Reliability x Creativity" approach, thereby Moving the World - for You.
- Reliability Line … A horizontal line representing the unwavering trust built by supporting "transportation" and creating the foundation of society.
- Creativity Line …the Flowline represents boldly and flexibly forging a path to the future and creating a new way of "transporting" on Earth.
As part of strengthening our brand management system, we have established an internal brand office to work with communication personnel in each department. Regarding any communication related to the corporate brand, we operate a rule requiring prior application, and the office reviews and confirms the appropriateness of the expression and the proper use of the corporate symbol.
Furthermore, we are focusing on instilling brand awareness through e-learning for all employees and workshops for Board of Directors and Officers. In the future, we will expand these brand management mechanisms to our group companies both domestically and internationally, and promote the establishment of a globally unified management system to enhance the brand value of the entire Isuzu Group.