Engineering Division /
Electrical and Control System Development Department SK

An environment where you can do things on your own

Please tell me your job duties.

I am in charge of Isuzu's HMI (Human Machine Interface) strategy. HMI is the vehicle's interface that conveys information necessary for customers while driving and allows them to use various functions, and includes things like meters, navigation displays, and switches. As autonomous driving, connectivity, and electrification advance, the amount of information and operations that customers must recognize in the cockpit is steadily increasing, making HMI in automobiles increasingly important. I am responsible for determining the HMI concept and policy for Isuzu's entire cockpit, including which displays to display what information and where to place which switches, so that customers can use it safely and easily while driving.

When do you feel a sense of accomplishment or fulfillment in your work? What is interesting about your current job?

The development of a car involves many members and long hours of repeated discussion before it is released into the world. There may be conflicts at times between members of departments with different positions and responsibilities, such as design, product planning, and design, but when we finally decide on the car's specifications after repeated discussions and understanding each other's positions and feel that we have all worked together to create something great, I believe there is a sense of accomplishment and fulfillment that cannot be experienced in other industries. In the end, the car becomes a solid product that is released into the world, so I feel that there is a difficult and challenging but also interesting thrill that can only be experienced in the automotive industry.

Please tell us how you feel Isuzu has changed recently and what you yourself are trying to change.

In particular, activities have begun in Fujisawa Development, centered around the members selected to spread ISUZU ID, the Change Ambassadors, to discuss what needs to be changed and how to make that change. Depending on the type of work or environment, it may be difficult to spread the idea, but I believe that taking the lead role and thinking about what you want to become and taking action will take root in each individual and change the culture, so I would like to start activities to involve the members of my department so that ISUZU ID can gradually spread.

Tell us your "I Do" statement*.

*いすゞを形成する従業員一人ひとりが ISUZU ID を自分ごととして捉え、自らの行動を変える具体的な宣言。

In order to create a better "transportation" experience, I would like to deepen my understanding of truck drivers and create new experiential value that is unique to commercial vehicles.

What actions will you take to achieve the four ISUZU ID No. 1s?

I would like to strive to increase customer satisfaction with the aim of becoming "No. 1 in customer satisfaction" in the Isuzu cockpit.

Our customers use their cars for work, so we would like to consider introducing technology that can make the time they spend in their cars just a little more comfortable.

Regarding ISUZZ ID's core value of "Drive to Change," how is it currently contributing to this?

I moved from a passenger car OEM and have been developing IVI (In-Vehicle Infotainment) and HMI, constantly developing and releasing new products.
Compared to passenger cars, commercial vehicles have a longer model cycle and do not pursue added value like passenger cars, so I think the stance will be to honestly develop products that are practically useful. However, as Isuzu aims to be No. 1 in the industry, each and every one of us needs to be open to change and have the mindset to reform, improve, and evolve.
I would be very happy if I pursue new things, create better things, and constantly change, and the people around me can empathize with me even a little and want to try it themselves.

What kind of person would you recommend Isuzu to?

"If you're someone who wants to drive development forward on your own initiative and loves making cars, then Isuzu is definitely the place for you!" I've joined Isuzu from another company, so I'll speak from a comparison to my previous job. At Isuzu, you're often given responsibility and entrusted with a wide range of tasks from a young age. Of course, responsibility comes with pressure, but if you're someone who wants to move things forward on your own, has a strong will, and wants to push things forward aggressively, then Isuzu is a good fit for you. Also, Engineering Division is located within the Fujisawa Plant and is closely connected to the production site. There are many opportunities to see actual cars, and to be called in from the production site and immediately discuss things while looking at cars on-site, so I think it's a great development environment for people who love manufacturing and making cars.